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Facts About: Farmer-to-Consumer Direct Marketing

Facts about Farmer-to-consumer direct marketing 3.jpg

Title

Facts About: Farmer-to-Consumer Direct Marketing

Date

1978

Relation

Agricultural Marketing Service Report Number 575

Creator

U.S. Department of Agriculture. Agricultural Marketing Service

Source of Digital Item

National Agricultural Library

Full text

Excerpt

The current revival of roadside markets, farmers’ markets, and “pick-your-own” operations is more than just a nostalgic look to the past. When the Farmer-to-Consumer Direct Marketing Act, Public Law 94-463, was enacted on October 8, 1976, direct marketing became an officially recognized program.

The Act was passed with the hope that direct marketing activity would result in lower prices to consumers, higher returns for farmers, reduction in middleman costs, and improved farmer-to-consumer understanding.