The research considered how self-interest and self-regulation by both firm and consumer might be tapped into (using game theoretic tools), as to address food-related problems that, to date, have been approached through traditional regulation
This study explored the extent to which the regulatory status quo in food safety is inefficient and might be modified. The research considered alternatives both in terms of self-regulation by industry and the achievement of food quality goals at least cost through the analysis of the interaction between consumers, industry and the regulator
<p>Find more about this project and other FSA food safety-related projects at the <a href="http://www.food.gov.uk/science/research/" target="_blank">Food Standards Agency Research webpage</a>.