AN APPROACH FOR ESTIMATING FOODBORNE ILLNESSES AND ASSESSING RISK FACTORS

An approximately 48 million people experience Foodborne Illnesses in the United States each year, however, only a small proportion of cases are captured by traditional surveillance systems. This is mainly due to a limited number of affected persons seeking medical care and reporting symptoms to appropriate authorities. We therefore aim to supplement existing surveillance systems by developing a validated system for monitoring reports of Foodborne Illnesses using event-based digital disease surveillance data sources, and characterize and estimate the extent of Foodborne Illnesses and disease outbreaks in the United States. Specifically, we aim to marry recent technologies for automated, disease outbreak detection with social media and online restaurant and food service review sites in order to comprehensively assess the extent of Foodborne Illnesses at a local and national scale. Building on our previous experience in digital disease detection from developing HealthMap.org, a leading global disease monitoring system, we will first identify and develop a corpus of relevant event-based infectious disease surveillance data sources for tracking Foodborne Illnesses. We will expand on HealthMap's data sources by incorporating data from social media, blogs, local news sources, restaurant and food service review sites. Next, we would validate the use of the event- based infectious disease surveillance data sources identified for tracking spatiotemporal trends in reports of Foodborne Illnesses. We would use regression models to quantitatively compare the event- based informal data sources to formal reporting from the various surveillance systems available through the U.S. Centers for Disease Control and Prevention (CDC). This will allow us to understand the biases inherent in our surveillance Approach and to correct for them. Lastly, using a multiplicative model, we would determine the extent of Foodborne Illnesses and disease outbreaks at the local and national level. We will determine whether there are changes in overall rates of Foodborne illness and disease reports locally and nationally. We would also extract data on foods and venues typically implicated in Foodborne Illnesses and diseases outbreaks to estimate the prevalence and incidence of Foodborne illness through specific food vehicles and locations. Guided by our advisers at the CDC and local public health departments, we plan to present An Approach that would help to improve surveillance of Foodborne Illnesses and disease outbreaks by providing a system for rapid assessment of Foodborne illness at the local and national level.