Consumer healthy food choice behavior: the role of food-intrinsic and -extrinsic factors along with consumer knowledge, perception and attitudes

The ultimate goal of this Hatch Project is to promote healthy eating behavior by increasing acceptance of healthy foods (e.g. products formulated to deliver reductions in sugar, fat, calories, and/or salt) and by improving consumer perception of these foods. The specific objectives are 1) to develop healthy food alternatives with a better sensory profile; 2) to investigate food-extrinsic factors such as packaging or labels that influence consumer acceptance of healthy foods; 3) to measure consumers' knowledge, perception and attitudes towards healthier food options; 4) to create a profile of consumer segments for healthy food alternatives; and 5) to explore effective scientific communication and educational interventions to promote healthy eating.