Consumer Insights Tracker

What is the Consumer Insights Tracker?
The Consumer Insights Tracker is the FSA’s monthly tracking survey that monitors changes in
consumers’ behaviour and attitudes in relation to food.
Each month, the survey is conducted with approximately 2,000 adults (aged 16 or over) in
England, Wales and Northern Ireland who are signed up to an online survey panel. The tracker is
currently run by YouGov.
The Consumer Insights Tracker complements our flagship Food and You 2 survey, which collects
more robust data on a biannual basis, providing longer term monitoring of consumer behaviour
and attitudes over time.
The key differences between the two surveys are summarised below.
Topics covered in the Consumer Insights Tracker
The Consumer Insights Tracker monitors trends in consumer behaviour and attitudes in relation
to the following topics:
food insecurity (including food affordability)
food availability
consumer concerns in relation to food
confidence in the food supply chain and the Food Standards Agency (FSA) as a regulator
Background
We have been conducting surveys with consumers monthly since April 2020.
YouGov were appointed as the new supplier of the Consumer Insights Tracker from July 2023,
and the survey was relaunched in August 2023 following an independent review of the survey’s
methods and content. This webpage provides a monthly report of Consumer Insights tracker data
from August 2023 onwards.
Between April 2020 and June 2023, the Consumer Insights Tracker was administered by Ipsos
UK (data is available on our webpage).
Due to the methodological differences between these two suppliers, data collected from Ipsos
and YouGov should not be directly compared.