Consumer Understanding of Labeling Terms for Foods Marketed for Gluten-Free Diet

Objective

<p>The discussion groups, paired depth interviews and face to face interviews were conducted with adults who had either been clinically diagnosed with coeliac disease (majority of sample) or non-clinically diagnosed, that is those who considered themselves gluten intolerant and were buying gluten-free products or had been advised that they may be gluten intolerant by their GP. The sample also included parents who had children with coeliac disease and who bought food for them.</p>

More information

<p>Background: The research was undertaken to understand how effective the labelling terms 'Gluten-Free' and 'Very Low Gluten' will be, any issues related towards the terms and how best to communicate these changes when they come into place.</p>

Institution

Define Research and Insight

Start date

2009

End date

2009

Funding Source

Food Standards Agency

Project number

T07059

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