Consumer views of potential regulatory divergence in the meat sector: Executive Summary

The FSA commissioned Ipsos UK to conduct qualitative research with the public to help them capture consumer views towards possible divergence. This report summarises the findings from qualitative research conducted with 76 participants from England, Wales and Northern Ireland, who took part in 14 online focus groups between the 19th of July and the 9th of August 2022. Each focus group lasted two hours. Our methodology was designed to capture public views towards the high-level proposals of regulatory divergence, highlighting areas of support and concern.