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National Agricultural Library
U.S. Department of Agriculture
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  4. Consumers' views on EU and food

Consumers' views on EU and food

Objective

We have, since autumn 2016, conducted consumer insight research to gather consumer views on EU and food.

Qualitative research
Qualitative research was conducted by Kantar Public (2016) and Community Research (2017), on behalf of the Food Standards Agency.

The method for each study:

Citizens’ Forums – 8 groups of 5-7 participants
multiple locations across UK
groups split by voter preference – 3 leave, 3 remain, 2 did not vote or prefer not to say
Quantitative research
The quantitative research was conducted by Kantar Public (October 2016 – July 2017) and Community Research (from October 2017), on behalf of the Food Standards Agency.

The method: online interviews with about 1,500 adults aged 16+ in England, Wales and Northern Ireland. Data is weighted to be representative of the adult UK population (excluding Scotland).

Institution
Kantar Public, Community Research
Start date
2016
End date
2026
View this project