Decision-making research into farmers’ cattle purchasing behaviour, investigating the current role of TB risk assessment in purchase decisions and appraising future ways to increase the importance of such risk assessment

he aim of this project is therefore to develop an in-depth analysis of the reasons for cattle purchasing and, using these data, develop and discuss different behavioural measures that could be used to reduce the spread of bTB. Specifically, the project will address the following questions: 1. What are the factors influencing farmers’ livestock purchasing decisions? 2. What role does different forms of information play in shaping farmers’ purchasing decisions?
3. How can different behavioural insights and policy interventions influence farmers’ behaviour? 4. How does farmers’ behaviour vary between farms and areas of different disease status?