DEVELOPMENT OF A UNIFIED METHODOLOGY FOR EFFECTIVELY COMMUNICATING EMERGING INNOVATIONS IN FOOD HEALTH

Describe emerging food health innovations within five-years of market access and potential impact on health-care as forecasted by USDA and land-grant leaders;Identify the relationships between likely adoption of the food-health innovations into personal diet and household diet, perceived benefit of the food-health innovation to global societal needs, individual and household health inventory, and selected demographics from adult Texans;Elucidate the effects of video messages on moment-to-moment analyses segmented by demographic;Explain the effects of video messages on subconscious cognitive and emotional response segmented by demographic;Explicate the effects of web-based messages on attention and information processing; andModel the spatial-temporal dependence of participant cognitive and affective response to innovations while viewing video andweb-based messages.