Food Safety Consumer Education and Mass Media for Latino Audiences

This project will deliver consumer education on safe food handling practices to Latinos. Garden City, KS, with a 25% Latino population, will provide an ideal environment. Spanish language mass media stories and PSAs will be delivered via the local press and broadcast media. In addition, face-to-face education materials will be developed. Direct consumer education will be conducted by collaborating agencies and educators in the context of other food/nutrition programs for the at-risk and under-served in the Latino population. A pre-grocery store intercept study and a follow-up Computer Assisted Telephone Interview survey will provide data for benchmarking and for determining program effectiveness.