FOSTERING RESPONSIBLE INNOVATION AND GOVERNANCE OF BIG DATA AND ARTIFICIAL INTELLIGENCE IN PRECISION AGRICULTURE

This project aims to encourage innovators, researchers, practitioners, and policy makers to respond to the social and ethical challenges of big data and Artificial Intelligence (AI) in precision agriculture (PA) and to generate insights and strategies that are more broadly applicable to stakeholders across the PA value chain. The project has three primary objectives: (1) map stakeholders' perceptions and expectations about the societal implications of big data and AI in PA; (2) deploy digital serious games to understand farmers' and farm advisors' risk and information preferences in response to different levels of AI reliability and uncertainty, and preferences to forms of farm data ownership, and (3) create opportunities for responsible innovation in PA through interdisciplinary education, policy recommendations, and outreach activities.