The Road to Safe and Healthy Food Podcast Project

Objectives The following is a list of our project's which will serve as guidelines to develop, design and evaluate the food safety podcasts and webinars.Objective 1: To identify relevant food safety topics that farmers in Florida need to understand how to comply with FSMA regulations.Objective 2: To carefully craft the style of podcast to improve effectiveness of delivering topics of food safety in English and Spanish that allow a greater number of farmers with different communication preferences to have access to food safety information.Objective 3: To establish online marketing channels targeting English and Spanish speaking farming affinity groups and monitor the result of distribution.Objective 4: To assess the impact of the podcasts and webinars on the farmers by creating a survey after the podcast is published to test the listeners' knowledge that was delivered with the podcast and webinar.