Objective
Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability systems, and food safety events in the U.S. produce markets.
Investigators
Gao, ZH.
Institution
University of Florida
Start date
2016
End date
2020
Funding Source
Project number
FLA-FRE-005567
Accession number
1011643