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Specialty Crops and Food Systems: Exploring Markets, Supply Chains and Policy Dimensions

Objective

Develop demand and market valuation models for the produce sector that can be used to evaluate effects of increasingly complex product differentiation schemes (organic, enhanced health claims, biodynamic), trade, commodity marketing programs, labeling programs (local, food miles, Fair Trade), traceability systems, and food safety events in the U.S. produce markets. Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Country of origin labeling, farmers markets, California/Arizona Leafy Greens Marketing Agreements) using both theoretical approaches and empirical evidence from multi-state applied research projects.

Investigators
Boys, KA, AN.
Institution
North Carolina State University
Start date
2016
End date
2020
Project number
NC01067
Accession number
1010781