Analyze the relative benefits and costs, to producers and consumers, of government and industry-led marketing and policy programs (certifications, Country of origin labeling, farmers markets, California/Arizona Leafy Greens Marketing Agreements) using both theoretical approaches and empirical evidence from multi-state applied research projects. Assess the changing coordination and supply chain management strategies being implemented in the fruit and vegetable sector and identify strategic organizational and marketing implications for a set of firms that are diverse in terms of commodity, marketing approach and size of operation (including small and mid size farms).
Specialty Crops and Food Systems: Exploring Markets, Supply Chains and Policy Dimensions
Objective
Investigators
Velandia , MA
Institution
University of Tennessee
Start date
2016
End date
2020
Funding Source
Project number
TEN00489
Accession number
1009462
Categories